What social media platforms work best for e-commerce traffic?

[ZoeyNL]

Trying to decide where to focus my social media e-commerce traffic efforts. Instagram shopping traffic seems popular, but I'm hearing good things about TikTok e-commerce marketing too. What platforms have given you the best results for driving actual sales? Also curious about Facebook groups e-commerce communities and Pinterest strategies.

[Samuel32]

It really depends on your products and audience. Instagram shopping traffic works great for visually appealing products to younger demographics. TikTok e-commerce marketing is amazing for viral potential but requires authentic, entertaining content. Pinterest e-commerce strategies have the longest shelf life - pins keep driving traffic for years.

[LunaL]

Facebook groups e-commerce communities are underrated. I run a group related to my niche and it's become my most engaged audience. The key is to provide value, not just promote. For social commerce strategies, I'd start with one platform where your target audience hangs out, master it, then expand to others.

[JosephR]

Don't overlook LinkedIn if you sell B2B or professional products. Also, YouTube for video marketing e-commerce - tutorial videos can drive serious traffic. I'd say test 2-3 platforms for 3 months each, track which ones actually convert, then double down on what works. Different products perform better on different platforms.

[Nicholas35]

Reddit e-commerce promotion can work in specific niches if you're genuinely helpful. I've gotten some of my best customers from niche subreddits. The key is to participate without being spammy. Also, consider Twitter/X if your audience is there - it's great for real-time engagement and customer service.