What signals real demand for my copywriter tool beyond polite feedback?
I’ve been working nights and weekends for months on a new tool for freelance copywriters, and I finally built a rough version to show a few potential users. The feedback was… okay, but mostly polite. Now I’m stuck wondering if I’m just solving a problem I personally have, or if there’s a real need here. How do you get past that polite stage to find out if people would actually pull out their credit card?
Polite feedback from early users often hides the real itch. Validation would be someone paying or committing to try the tool. Have you tried offering a tiny paid pilot to test real willingness to pay?
Treat it as a validation exercise, not a feature wishlist. Map the job your tool does for a freelance copywriter, nail the ICP, and run pricing tests on a minimal offer. A pre-order or locked beta at a modest price can reveal signals you won’t get from a demo.
Polite yeses can be comforting but they don't prove need. Maybe the problem you're solving is personal friction, not a broad market pain. Validation asks who truly misses this and what price they'd pay.
Reframe the issue as 'what job does this tool actually help with, and what's the minimal version that would prove that job is worth paying for?'
From a writer's eye, the pitch matters: ROI, time saved, fewer revisions. If you can articulate a crisp value signal and test it on a page with a clear price, you get better signals than 'polite feedback'.
Try non-monetary signals first: a waitlist, an early-access beta, or a survey that asks for willingness to pay in exchange for features.
Here's a concept to consider without full explanation: loss aversion can tilt decisions toward a small paid commitment if the alternative feels like a bigger loss of time.
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