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So we spent the last six months building this feature based on what we thought was a solid problem, but now that it’s almost ready for a soft launch, I’m getting this nagging feeling we missed the mark. Has anyone else been deep into building something only to have a sudden crisis of confidence about whether there’s actual product-market fit?

That moment is common after hard work. A milestone shifts from exciting to scary and you wonder if you are chasing something real. This happens to many of us.

Take a step back and write down your core hypotheses. Then pick a few measurable signals you can observe during the soft launch. If the signals point to value for customers you have a hint of product market fit

Maybe the issue is not the market but how the problem is framed to users. A small UI tweak could change how the benefit feels

I am skeptical about rushing to conclusions. Sometimes the fear is about time not the market. Slow experiments can teach you more than a long pitch

If you frame this as a learning sprint rather than a yes or no decision you might grow faster. The question then becomes how fast can you learn what matters to users

From a craft angle I would watch the pacing of your storytelling with customers. The tension you felt could be a feature of the draft not the plot

Ask customers for one real problem they would pay to solve and test if your answer scales. That concrete signal helps you decide whether to adjust or pivot

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