I've been studying customer behavior and small business social proof seems to be a huge factor in purchasing decisions. But I'm curious about the psychology behind it.
Do people actually read customer testimonials for small business, or do they just look at star ratings? What types of social proof are most effective for establishing trust online? I've seen everything from case studies to user-generated content, but what actually moves the needle for small business customer confidence?
Do people actually read customer testimonials for small business, or do they just look at star ratings? What types of social proof are most effective for establishing trust online? I've seen everything from case studies to user-generated content, but what actually moves the needle for small business customer confidence?
