What questions should I ask a designer for an eco-friendly kitchen logo?

[Penelope.H]

I'm a small business owner launching a new line of eco-friendly kitchen products, and I'm in the early stages of working with a designer on our logo. I want it to communicate sustainability, quality, and a modern aesthetic, but I'm struggling to articulate my vision beyond that. For other entrepreneurs who have gone through this process, what are the most important questions to ask your designer or considerations to keep in mind? I'm particularly unsure about color psychology for this niche, whether to prioritize a wordmark or a symbol, and how to ensure the design scales well from a website header to a tiny product stamp. What common pitfalls should I avoid, and how did you gather useful feedback before finalizing your design?