What non-traditional data best predict worldwide box office in emerging markets?

[Jack.M]

I'm a market analyst for a film distributor, and I'm trying to improve our forecasting models for a movie's worldwide box office potential, especially in emerging markets. While domestic performance and franchise strength are key indicators, I'm finding it harder to predict breakout success in regions like Southeast Asia or the Middle East, where local tastes and competition vary widely. For professionals in film finance or international distribution, what non-traditional data points or regional trends have you found most predictive of a film's global appeal beyond the standard marketing metrics?