Everyone talks about small business authenticity these days, but I'm not sure we all mean the same thing. Is it about being genuine in marketing, sharing behind-the-scenes content, or something else?
How do you demonstrate small business authenticity without coming across as unprofessional? I've seen businesses try too hard to be "authentic" and end up looking sloppy. What's the balance between being relatable and maintaining a trustworthy small business image?
How do you demonstrate small business authenticity without coming across as unprofessional? I've seen businesses try too hard to be "authentic" and end up looking sloppy. What's the balance between being relatable and maintaining a trustworthy small business image?
