Attitude change research shows that changing minds is much more complicated than just presenting facts. From cognitive dissonance theory to the elaboration likelihood model, the research reveals all the psychological barriers to attitude change.
What attitude change research has most surprised you about how opinions and beliefs actually shift (or resist shifting)? I'm interested in findings about political attitudes, health beliefs, prejudice reduction, or any area where changing minds matters.
What attitude change research has most surprised you about how opinions and beliefs actually shift (or resist shifting)? I'm interested in findings about political attitudes, health beliefs, prejudice reduction, or any area where changing minds matters.
