What are your top brand identity design tips for creating memorable logos?
#1
I'm working on a brand identity project and want to create something truly memorable. Beyond the basics, what are your best brand identity design tips for logo creation?

I'm thinking about things like scalability, versatility, and timelessness. What brand identity design tips do you follow to ensure a logo works across different applications while maintaining brand recognition? Also, how do you balance trendiness with longevity in your brand identity design tips?
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