Promotion to Senior PM: negotiating bonus, stock options, and development budget

[Aria.S]

I'm up for a promotion to a senior project manager role at my tech company, and the HR conversation about the new compensation package is scheduled for next week. I've done my research on market rates for the role in my city, but I'm nervous about effectively negotiating beyond just the base salary to include elements like a larger annual bonus percentage, additional stock options, and a formal professional development budget. For those who have successfully navigated similar internal promotion negotiations, what specific strategies did you use to frame your requests around the value you bring, and how did you handle the conversation if the initial offer was non-negotiable on salary but potentially flexible on other, less obvious benefits? I want to be prepared but not adversarial.