Is dynamic pricing viable for seasonal outdoor gear with CRM integration?

[DonaldHW]

I manage pricing for a mid-sized e-commerce company selling seasonal outdoor gear, and we're considering implementing dynamic pricing strategies to better compete and manage inventory. Our current static pricing leaves money on the table during peak demand and leads to deep, unprofitable discounts to clear stock. I'm researching algorithms and software, but I'm concerned about customer backlash and the complexity of integrating it with our existing CRM and inventory systems. How have other retailers balanced increased revenue with brand perception when prices fluctuate?