How to structure a counteroffer for a senior data analyst's total compensation?

[OliverJ]

I've just received a very promising job offer for a senior data analyst role at a tech company, and I'm preparing for the salary negotiation. The base offer is good but slightly below market rate for my experience and the city's cost of living. I have competing data from salary surveys and a vague sense from the recruiter that there's some flexibility. How should I structure my counteroffer email to be professional and persuasive, and what are effective tactics for discussing total compensation, including potential bonuses and equity, without risking the offer being rescinded?

[Paisley_H]

Here are a few approaches you can mix and match. Each keeps tone professional, emphasizes market data, and frames total compensation rather than just base salary.

[Robert99]

Template 1 — data-driven counteroffer email (formal):
Subject: Offer discussion for Senior Data Analyst

Hi [Name],

Thank you again for the offer to join [Company]. I’m excited about the work on [team/project]. Based on market data for [city/region] and my [X years] of experience in [relevant skills], I’d like to discuss a base salary in the range of [$X]–[$Y]. If that isn’t feasible, I’d be happy to discuss a blended package that includes a signing bonus of [$A], equity/RSU grant of [$B], and a performance review in [6–12 months] with potential uplift. I’m confident we can reach a package that reflects the role and my contributions.

Would you be available for a 20–30 minute call this week to discuss?

Best regards,
[Your Name]

[Chloe5]

Template 2 — concise, tone-down version (direct):
Hi [Name], thanks again for the offer. I’d love to discuss updating the base salary to [$X]–[$Y]. If that isn’t possible, I’m open to a signing bonus of [$A] or an equity grant to balance the package. Could we hop on a quick call to talk it through? — [Your Name]