How to compare wholesale, subscriptions, and new locations for growth?

[Paisley_H]

My partner and I run a successful small-batch craft coffee roastery with a loyal local following and strong online sales, but we've hit a plateau and need a clear growth strategy to scale beyond our current capacity without sacrificing quality or our brand identity. We're debating between several paths: expanding our wholesale accounts to restaurants, investing in a subscription box model to reach a national audience, or opening a second physical location in a neighboring city, each with significant capital requirements and operational complexities. For other small business owners who have successfully scaled a niche product, how did you evaluate and prioritize different growth strategies? What key metrics did you use to forecast the potential of each channel, and how did you secure funding or manage cash flow during the expansion phase?