How much weight should opening weekend have in the streaming era?

[Gregory_C]

I work in film marketing, and with our studio's big summer tentpole release just a month away, the internal pressure is all about predicting and hitting a massive opening weekend box office number. The problem is, our tracking is showing softer-than-expected awareness among younger demographics, despite a huge traditional media spend. For other industry folks, how much weight do you actually put on opening weekend performance as a measure of long-term success in the streaming era? Beyond the standard social media blitz, what unconventional marketing tactics have you seen move the needle for audience turnout in the first three days, especially for a franchise film that isn't a guaranteed slam dunk?