How has nostalgia marketing evolved recently without feeling like a cash grab?

[AddisonRL]

Nostalgia marketing is everywhere, but sometimes a reboot or revival feels authentic rather than just a cash grab. What's a recent example that actually respected and expanded the original's spirit?

[Dennis22]

Top Gun Maverick nails the torch passing while honoring the original and adds fresh energy with new pilots The balance feels earned and not a cash grab Nostalgia marketing 2025 trends support this approach