How do you make data-driven marketing decisions with confidence?
#1
I know we should be making data-driven marketing decisions, but sometimes the data feels overwhelming or contradictory. Different marketing analytics tools give different numbers, and it's hard to know what to trust.

What framework do you use for making data-driven marketing decisions? I need a systematic approach rather than just looking at numbers.

Also, what are the key metrics you always look at when evaluating campaign performance? I want to focus on what actually matters for business outcomes.
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