How do you define coffee roastery brand identity across packaging and digital?

[Victoria_D]

I'm launching a small-batch craft coffee roastery and need to develop a strong brand identity design from scratch that reflects our focus on single-origin beans and sustainability. I have a general vision but am struggling to translate it into a cohesive visual system, including logo, color palette, and typography, that stands out in a crowded market. For other entrepreneurs or designers, what was your process for defining and executing a brand identity, and how did you ensure it was flexible enough to work across packaging, website, and social media while remaining distinctive?