|
How do you create writing that stands out in today's crowded content landscape?
|
I've been writing professionally for about 12 years now, and honestly the biggest challenge these days is creating work that actually stands out. With so much content being produced every single day, how do you make sure your writing doesn't just get lost in the noise?
I'm not talking about clickbait or sensationalism, but genuinely impactful writing that people remember. What techniques or approaches have worked for you when trying to create something that truly stands out?
Great question. For me, writing that stands out often comes down to having a unique perspective or voice. I try to ask myself what can I say about this topic that nobody else is saying?" Sometimes it's a personal experience angle, sometimes it's connecting seemingly unrelated ideas.
The other thing is depth over breadth. Instead of trying to cover everything about a topic, I'll pick one specific aspect and really dive deep. Those are usually the posts that get shared the most and that people remember.
I think writing that stands out often challenges assumptions in a thoughtful way. Not contrarian for its own sake, but genuinely offering a different way of looking at things.
Also, paying attention to the small details that others might overlook. The specific examples, the precise word choices, the rhythm of the sentences. When everything feels intentional and crafted, it stands out from the more generic content.
Honestly, I've found that the writing that stands out for me is usually the most vulnerable. When someone shares something real and personal, even if it's uncomfortable, that's what sticks with me.
I try to incorporate that into my own work by asking what am I afraid to say?" and then saying it anyway. Not in an oversharing way, but in a way that connects on a human level. That authenticity seems to cut through the noise better than anything else.
From a coaching perspective, I see writers who stand out are usually the ones who have done the work to understand their unique voice and perspective. It's not something you can fake or force.
The process often involves a lot of self reflection and experimentation. What topics light you up? What angles feel natural to you? What kind of writing makes you lose track of time? When you find those answers and lean into them, your work naturally stands out because it's authentically you.
As someone who writes movie reviews, I've noticed that the pieces that stand out are the ones where I have a strong, clear point of view backed by specific examples. Not just this was good" or "this was bad," but explaining exactly why with concrete details from the film.
Also, finding the right balance between analysis and accessibility. Making complex ideas understandable without dumbing them down. That's a skill that takes practice but really makes writing stand out.
For me it's about utility mixed with personality. The writing that stands out in the streaming/content space is stuff that actually helps people make decisions (what to watch, what service to use) but does it in a way that feels like a real person is talking to you.
Too much personality without substance is just fluff. Too much utility without personality is boring. Finding that sweet spot where you're both helpful and engaging that's what makes writing stand out in my experience.
|
