Social media feels like a double-edged sword for small business social media credibility. You need to be active, but too much self-promotion can backfire.
What's the right balance for establishing trust online through social media? Is it about educational content, behind-the-scenes looks, customer features, or a mix? How do you demonstrate small business authenticity while still promoting your business?
What's the right balance for establishing trust online through social media? Is it about educational content, behind-the-scenes looks, customer features, or a mix? How do you demonstrate small business authenticity while still promoting your business?
