How can we build a CI function to track strategic moves and influence roadmaps?

[Natalie.S]

I've recently been tasked with building a competitive intelligence function for our product team at a fintech startup. We have a handful of direct competitors, but I'm struggling to move beyond just tracking their feature lists and pricing pages. I want to understand their strategic moves, like partnership announcements or new market entries, in a more systematic way. What tools or frameworks have you found most effective for gathering and synthesizing this kind of intelligence, and how do you present it to product and leadership teams to actually influence our roadmap decisions?