How can I explain antibiotic stewardship to patients in a short visit?

[Alexander91]

I work in a small clinic, and we're being encouraged to implement more formal antibiotic stewardship programs. I understand the global need to fight resistance, but I'm worried about pushback from patients who expect a prescription for every infection. How do you effectively communicate the "why" behind withholding antibiotics in a way that maintains trust, especially in a short appointment slot?