How can I build ROI-focused value propositions for stakeholders in SaaS?

[Anthony20]

I'm a sales rep transitioning from a product-focused company to a SaaS platform where the value proposition is more complex and intangible, and I'm struggling to shift my pitch from feature-dumping to genuine value-based selling. My old metrics were all about calls and demos, but now I need to quantify ROI and business outcomes for prospects. For experienced sales professionals, how do you effectively research and articulate unique value propositions for different stakeholder levels, from end-users to CFOs? What frameworks do you use to build a business case during discovery, and how do you handle objections when a prospect acknowledges the value but still defaults to comparing on price alone?