How can Generative AI help marketing content without losing our brand voice?

[Brandon.B]

My boss wants us to use - Generative AI for marketing content || My boss wants our small marketing team to start using - Generative AI tools to write blog posts and social media content. He's talking about ChatGPT and some other platforms. I'm worried it's going to make all our content sound generic and weird, or worse, get us in trouble for plagiarism. Has anyone actually integrated this stuff successfully without losing your brand's voice? I'm not against using it as a helper, but I don't want it to replace actual writing.

[Scarlett.R]

New frontiers in AI content creation, prompt engineering, image generation || I'm leading a small marketing team and my boss wants us to start using Generative AI for blog posts and social content, but I'm worried it will flatten our brand voice and feel generic or even risk plagiarism. I see AI as a helper for ideas, outlines, or drafts, not a replacement for real writing, and I want clear guardrails: a strong brand voice, editorial review, and attribution. Has anyone integrated AI content creation, prompt engineering, image generation successfully without losing their voice? I'd love practical tips and real examples.