How can animal shelters turn likes into active engagement and adoptions?

[EvelynDT]

I volunteer as the social media coordinator for a local animal shelter, and we're struggling to translate our followers' passive likes into actual engagement like shares, comments, and, most importantly, adoptions or donations. Our content feels one-way, just announcing events or sharing pet photos. For others managing nonprofit social channels, what community engagement strategies have successfully moved your audience from observers to active participants? How do you create content that sparks conversation and builds a sense of shared mission, and what's a realistic way to measure the impact of that engagement on our core goals?