Examining root systemic failures in a rapid DTC brand collapse.

[Joshua.J]

I'm an MBA student working on a final project analyzing business failure case studies to identify common strategic and operational pitfalls, and I've chosen to focus on the rapid collapse of a once-promising direct-to-consumer retail brand from the last decade. While the surface-level reasons are clear—cash burn, scaling too fast—I want to dig deeper into the internal decision-making culture and market misreadings. For professionals or academics, what are some of the most instructive post-mortem analyses or frameworks you've used to move beyond obvious explanations and uncover the root systemic failures in such cases?