12-24-2025, 01:28 PM
I'm a junior designer at a small agency, and I've just completed the first round of logo concepts for a new client in the sustainable packaging industry. I have three distinct directions, but I'm too close to the work now and need a fresh, critical eye before I present them internally. I'm looking for a constructive logo design critique focusing on concept strength, scalability, and memorability, not just personal taste. For experienced designers, what specific questions should I be asking about each mark to evaluate its effectiveness? How do you typically structure your critique to move beyond "I like this one" to actionable feedback on typography, color psychology, and how well the logo embodies the brand's core values, especially for a client in a niche market where clarity and trust are paramount?