MultiHub Forum

I've been at my current marketing role for three years and have consistently exceeded my performance targets, so I've scheduled a meeting with my manager to discuss a promotion and raise, but I'm incredibly anxious about the actual salary negotiation part of the conversation. I've researched industry benchmarks for my title and experience level in my city, but I'm unsure how to confidently present my case without sounding entitled or creating tension, especially since internal promotions often come with predefined budget constraints. For those who have successfully negotiated a significant raise internally, what specific salary negotiation techniques and phrasing did you find most effective? How did you prepare for potential counterarguments about company finances, and is it better to state a specific number first or wait for them to make an initial offer based on your research?

Congrats on consistently exceeding targets. In my experience, a calm, data-driven framing works best. I use three pillars: 1) impact evidence (revenue, pipeline, cost savings with concrete numbers), 2) market benchmarking (cite sources), 3) future value (how you’ll drive growth with expanded scope). Open with gratitude, then say your piece. Example: 'I really enjoy the work and want to stay with the team long term. Based on my performance and market data, I’m targeting a base salary in the range of X–Y. I’m open to discussing total comp and timing.'

One-page packet idea: achievements (with metrics), market data (links to sources), proposed range, and a short list of alternative adjustments (title, scope, bonus, development budget). Practice with a mentor or peer; rehearse your ask and answers to likely counters. End the meeting inviting feedback: 'What would I need to do this year to land in that range?'