MultiHub Forum

I'm a solo founder developing a B2B SaaS tool for small architectural firms, and before I invest further in development, I need to conduct rigorous market validation to ensure I'm solving a real problem with a viable solution. I've created a basic landing page and am conducting interviews, but I'm unsure how to move beyond anecdotal "sounds interesting" feedback to gather concrete, actionable data on willingness to pay and feature priorities. For other entrepreneurs who have navigated this pre-product phase, what market validation strategies yielded the most reliable insights? How did you structure your interviews or surveys to avoid leading questions, and what quantitative metrics or minimum thresholds did you set to confidently decide whether to pivot, proceed, or shelve the idea?

You're not alone. Start with a tight discovery track and couple it with cheap, fast landing-page experiments. Do 15–20 structured interviews focusing on pains, then run 2–3 smoke-test landing pages to gauge interest and price sensitivity. Keep questions open-ended, and when you do touch price, use a range and anchor carefully—avoid leading language.