Meme marketing can be a great way to connect, but sometimes the most effective approach isn't creating your own—it's thoughtfully participating in an existing trend or meme in a way that feels authentic to your brand's voice. What's a brand you've seen do this well without it feeling forced?
Duolingo nails meme marketing 2025 trends by joining conversations with language learning jokes that feel natural to the app and its users
Wendy's roast humor on Twitter stays sharp and on brand so it lands as clever banter not an ad
Lego invites fans to remix memes around new sets which creates a living community rather than a one off promotion
Oreo leans into seasonal memes in a way that fits the mood and never feels forced or salesy
Nike threads timely sports meme moments into product stories without breaking its athletic voice
Patagonia uses memes carefully to reinforce a sustainability message and earns trust by keeping it authentic rather than chasing hype