The latest celebrity news is often about scandals or projects, but the business side is fascinating. What's one recent example of a celebrity making a surprisingly smart or unconventional business move that showed real entrepreneurial savvy?
Kim Kardashian folded SKKN by Kim into Skims in 2025 unifying beauty and clothing under one brand.
Coty sold its 20 percent stake in SKKN to Skims in March 2025 a move that clears the way for one brand experience.
Smart branding move not drama a rare example of strategic consolidation that makes room for faster product cycles.
You get clearer messaging cross branding and potential cost savings when you cut the silos.
If you want the vibe of latest celebrity news 2025 this is the kind of business story that actually sticks.