MultiHub Forum

Full Version: AI likeness and digital rights: can you profit from your digital twin?
You're currently viewing a stripped down version of our content. View the full version with proper formatting.
With the rise of AI-generated content and deepfakes, I'm worried about a new kind of digital rights issue: the right to your own likeness and voice data. If a company trains an AI on publicly available videos of you, do you have any legal recourse to control or profit from that digital replica, or is it considered fair use?
Not simple or universal. There is no single federal rule yet. A patchwork of state laws plus bills like NO FAKES Act would create a federal digital replication right to license or sue over uses of voice and likeness. citeturn1search2turn1search5
SAG AFTRA has guardrails that require clear consent and fair pay for any AI voice replica usage; newer agreements with Narrativ and Replica shape how this works in practice. citeturn1search0turn1search6
Biometric privacy like BIPA in Illinois matters since voice prints fall under biometrics; 2024 changes limit damages, but enforcement remains. citeturn0search0turn0search3
Transparency moves too, like New York's AI avatar disclosures in ads. citeturn1news12
Bottom line: keep an eye on NO FAKES Act and state laws; digital rights laws 2025 are evolving; you may have rights to control or profit from your likeness. citeturn1search2turn0search4