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Full Version: How do you develop mood boards that effectively communicate design direction?
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I find that my mood board development often misses the mark with clients. What makes for effective mood board development that actually communicates design intent?

I'm looking for tips on mood board development that go beyond just collecting pretty images. How do you structure mood board development to tell a story about the brand? What elements should be included in mood board development beyond visuals? Also, how do you use mood board development to set expectations and get alignment early in projects?