So I’ve been trying to build a small following around my pottery, and I keep hearing I need a content strategy. Honestly, the whole idea of planning every post feels like it would suck the joy right out of it. I just want to share what I’m making. Does anyone else struggle with this balance, or have you found a way to make a plan that still leaves room for just creating?
I hear you the joy of making should not be squeezed by a rigid content strategy I tried keeping a loose plan that still lets me post what I just finished and many people respond to the glaze shots
Try a light content strategy built on three pillars form function and story then a tiny schedule that leaves space for a surprise post
i thought that planning meant a strict daily post time every day the thought makes me cringe but maybe it is just a cue to reflect before posting
this whole plan thing feels like someone sold you a map to a place you can only wander in art The plan seems wrong for pottery
maybe the question shifts to how people feel when they see your work Do they pause do they imagine a story and then the plan reshapes itself
Caption writing can be a craft on its own not just sales talk If you treat captions as a small part of your content strategy it will feel less like a rulebook
the idea of constraint as a tool can help you a concept that some call content strategy with rhythm not obsession you test a weekly drop and a reflection post