12-25-2025, 08:55 AM
I'm the communications director for a mid-sized nonprofit, and we're facing a coordinated online disinformation campaign falsely accusing us of financial mismanagement. The claims are spreading on social media and starting to impact donor confidence. For other PR or comms professionals who have dealt with malicious false narratives, what are the most effective steps to take beyond issuing a standard denial? How do you decide when to engage directly with the source versus amplifying positive third-party validation, and what legal recourses have you found practical for stopping the spread of demonstrably false claims? I'm also weighing the risk of giving the story more oxygen by addressing it publicly.