MultiHub Forum

I'm launching a new B2B SaaS product for small marketing agencies, and I'm stuck on finalizing our pricing strategy. We're considering a tiered subscription model based on the number of client accounts, but I'm unsure how to position the value between tiers without leaving money on the table or scaring off early adopters. How do you determine the right price points and feature segmentation? Should we offer an annual discount upfront, or is it better to start with monthly pricing to lower the barrier to entry? I'm also concerned about competitor pricing and whether we should match it or differentiate based on perceived value.

Start with value-based thinking. Map the time and money your tool could save an agency per month, then price tiers around that. A clean starting structure is: Starter up to 5 client accounts, Growth up to 20, and Scale for 20+. Example prices to sanity-check against your market: Starter $29/mo, Growth $79/mo, Scale $179/mo. Offer an annual plan with around 2 months free. Add-ons can include API access, white-label reporting, or premium support.