12-24-2025, 08:50 PM
I'm rebranding my small freelance consulting business and need a new logo, but I'm torn between hiring a professional designer and trying to create something myself with online tools to save money. My brand is centered on clarity and strategic thinking, so the logo needs to convey professionalism without being overly complex. For those who have gone through a similar rebrand, what was your process for defining what you wanted, and if you hired a designer, how did you ensure they captured your vision without going through endless (and expensive) revision cycles?