MultiHub Forum

I'm a community manager for a mid-sized software company, and while our user forum is active with support questions, we're struggling to foster deeper community engagement around best practices, user-generated tutorials, and peer-to-peer networking. Our attempts like monthly challenges often fizzle out. For those who have built thriving professional communities, what specific engagement strategies or event formats have you found most effective for transforming passive users into active contributors and advocates, and how do you measure the success of these initiatives beyond just page views or comment counts?